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About Manhattan Toy

Play is discovery and exploration, joy and growth, learning and so much more; but for us play is serious work. When we bring play to life, we do it with a commitment to the finest in craftsmanship and creativity. All of our products, from the newest concepts to our time-tested classics, are designed to delight our consumers large and small.

Originality

Founded in 1979 by Francis Goldwyn (grandson of motion picture studio owner Sam Goldwyn), Manhattan Toy pioneered the use of non-traditional fabrics in toy design and introduced delightful new body styles in soft toys. Although Goldwyn is no longer involved in the ownership of Manhattan Toy, we remain true to his vision of marching to the beat of a different (toy) drum.

Developmental Value

Play is not only fun, it’s essential to a child’s cognitive, emotional, and social development. Our design process blends science and whimsy to produce toys that offer children a rich array of visual and tactile stimulation and unlimited opportunities for imaginative exploration.

Quality & Safety

Our unsurpassed quality standards ensure that our toys are both durable and safe. Prior to manufacture, each Manhattan Toy design is thoroughly tested to comply with the most rigorous international standards for children’s products. Our quality assurance team continually reviews designs and procedures to ensure that products exceed both existing and new safety regulations.

Our Brands

The Manhattan Toy family of brands — Manhattan Baby®, Whoozit®, Groovy Girls®, Dr. Seuss™, Puppettos™, and Manhattan Toy — include more than 500 exclusive, original product designs distributed worldwide through more than 10,000 fine department and specialty retailers. Each year we introduce dozens of new toys, yet many of our original designs have remained consistently popular for two decades.

We invite you to explore the world of Manhattan Toy, where you’re certain to find great toys and gift ideas that are not only exquisite, but exclusive as well. Ready for some serious play? Just check out our products.